A Website Is Not Enough
Your website, even if it is a great one, is just the foundation of your long-term web marketing plan. On its own, it is not enough.
To support your website, you need a full range of web marketing activities executed on a consistent basis. Without it, you will not attract the kind of traffic necessary to support your goals.
Web marketing is a day-in, day-out, never-ending, persevering kind of activity. It has to be done. And we can help you with it as part of our ELITE Fractional Web Marketing Department Program
What is a "Fractional" ELITE Web Marketing Program?
Imagine having the ability to hire a whole team of people—a web marketing department—to work on your specific goals, rather than just one person? But you already know that's too costly.
Sure, you could hire one marketing employee who might know their way around social media but doesn’t understand strategic business priorities like ROI, or a seasoned web marketing executive who understands business and strategy but will need ongoing technical support. Or you could outsource all functions to a competent, seasoned outsourced team who offers a much wider range of capabilities, serving as your web marketing department, working only when you need them—and not costing you overhead the rest of the time.
With WebVitality, you get the power of a whole team, from high-level business strategists to tactical implementers to support your web marketing goals. So, for the cost of just one marketing person, or even less, you get an entire team.
"Fractional" means you get our entire team for a fraction of the time, and you pay accordingly. We are not a BIG factory operation. We are a small, boutique team with experience, skill and proven success. You get the full team at your disposal working to get the best results for you within the amount of time you have to invest.
When you invest in the WebVitality team, we provide you with proven ROI in the form of leads, new clients, email list growth, brand awareness...and the whole time, we're building web marketing assets that you own and will continue to serve you in the future.
So how do we spend your fractional time? We're experienced, and we know where to focus our attention to create the outcome you want. In some cases, you may need high-level consulting on overall strategy and budgeting. Or perhaps you need better website content. Maybe you need a pay per click landing page that turns a visitor into a lead, or ongoing optimization of your ad campaigns to keep them in sync with your goals. It could be that growing prospect lists through social media is just the ticket, along with streamlined and automated email marketing campaigns. Our fractional web marketing department can do all of these things for you, and dozens more.
Contact us today to learn more about this affordable way to have a whole web marketing team working for you.
Today’s websites require ongoing maintenance to ensure their software is up to date, they are backed up in case of disaster, and they are secure from hacking or potential compromise. Along with all of that, you need a service provider you can rely on to maintain and make the necessary changes to your website, including:
- WordPress Software Updates
- Website Security
- Website Backups
- Website Uptime Monitoring
- Website Pagespeed Monitoring
- Simple Website Support Requests
- Quick Response Time
Search engines reward advertisers who can create relevant, intelligently-targeted Pay Per Click (PPC) campaigns by charging them less for ad clicks. In other words, if your ads and landing pages are useful and satisfying to users, Google charges you less per click, leading to higher profits for your business. Bing functions a little differently, but with the same premise. We offer:
- Campaign Setup or Initial Optimization
- Bid and Budget Management
- Ad Development
- Keyword Research
- Landing Page Optimization
It is critical that your business is included in relevant and appropriate map listings and directory websites. WebVitality provides a comprehensive, ongoing directory listing and management service, including:
- Create, Optimize and Maintain Local Listings
- Ensure Website and Local Listings Support Each Other and Present Accurate Business Information
- Regularly Assess Your Local Rankings on Major Search Engines
- Adding Your Specials, Coupons, Holiday Hours, and Events to Local Listings
Effective technical SEO requires the ongoing task of testing and updating critical website items including page loading speed, broken links, updated search engine requirements, adjusting and updating spider elements, code, files like robots.txt and sitemap.xml, and much more. We handle:
- Initial Assessment
- Keyword Analysis
- On-Site & On-Page Optimization
- Content Creation
- Google Analytics Reports
To support your SEO requirements, WebVitality provides various copy writing services. We understand the importance of quality content, so our expert writers create copy that is specialized to your industry and unique to you, such as:
- Blog Posts
- Web Pages
We create and post fresh, creative and relevant content every business day on your social media accounts. This content includes industry and related news stories, links to your services or content, quotes, graphics, special offers, events, and general interest posts.
Using our strategic understanding of your business, we post enough content on the four major social media sites so that if a potential client checks you out, they see that your business is active, relevent and up to date. We offer:
- Daily Posting & Content
- Facebook, Google+, LinkedIn, Twitter
- Setup & Graphics
Our Analytics, Assessment and Reporting service consolidates and delivers the critical web marketing metrics and information you need in a monthly meeting. We gather data using a number of metrics and tools and use our own experience to make actionable suggestions to you. We cover:
- Goal & Conversion Tracking
- Google Analytics
- Google Search Console
- Google AdWords
- Bing Ads (if applicable)
- Website Performance
On a regular basis, an experienced member of our team will meet with you to discuss your web marketing goals, strategy and results with you. This offers you a chance to fully understand what we’re doing, help you determine the value of our work, and give us a chance to hear your perspective, ideas, learn about changes in your business, products or services, and focus on anything new or different going forward. This service includes:
- Monthly Meetings
- Web Leads & Sales Review
- Strategy & Tactics