What Happened to My Website Analytics Data in September?

By Eric Bushaw | November 7, 2025

How Shutting Off the NUM=100 Parameter Has Changed Reporting Keyword Rankings and Impressions From September 9–14, 2025 Google implemented a change in how search results can be “scraped” by tools that provide reporting on organic keyword rankings. The use of a special parameter, NUM=100, was no longer allowed. This parameter had been used as a…

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