WebVitality Policy on Fair Advertising

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Is It a Conflict of Interest to Manage Competing Ad Accounts?

At WebVitality, we believe in transparency, fairness, and long-term client success. Occasionally, prospective clients ask whether it’s a conflict of interest for us to manage multiple advertising accounts in the same geographic area or industry. While we understand the perception, the reality is that this scenario does not present a true conflict, and here’s why.

Why It Isn’t a Conflict of Interest

  • Ad Platforms Run the Auction, Not Us: Platforms like Google and Meta structure their ad auctions to be impartial and data-driven. Every advertiser competes independently based on their own budget, strategy, targeting, and ad quality. Our role is to optimize each client’s ads within that fair system, but we don’t decide who wins the auction.
  • Campaigns Are Unique by Design: No two businesses are identical, even within the same industry and market. We tailor each advertising strategy around your goals, offers, and audience. That means your campaigns are optimized to succeed on their own terms, not compared against or shaped around others in your area.
  • We Optimize, Not Prioritize: WebVitality does not shift results from one account to another, nor do we favor any single client. Each campaign is optimized based on data, performance trends, and what’s best for your business, not anyone else’s.
  • Insights Without Compromise: If we manage accounts in related spaces, that often becomes an asset. We can help all clients reduce inefficiencies, avoid bidding against themselves, and maintain strategic clarity without ever sharing data or strategy specifics between accounts.
  • Your Success Is Always Protected: If we ever anticipate a situation where competing goals might arise, we address it proactively. We value our clients’ trust and take every step to ensure transparency and alignment from day one.

Built on Trust and Performance

We understand that managing multiple accounts in the same region can raise questions—but rest assured, it doesn’t raise ethical concerns when handled responsibly. Our systems, ethics, and strategy-first approach ensure that each client gets our full commitment, focus, and expertise. Your goals are never compromised. Your data is always protected. Your results are what we measure.

Still have questions? We’re happy to talk through them. Please give us a call at (800) 450-5390. At WebVitality, we’re not just your agency, we’re your partner in growth.

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