WebVitality Policy on Google Map Stacking

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At WebVitality, we operate from a clear, evidence-based perspective. While some agencies assert that their approach is ethical and within Google’s guidelines, many use specific tactics that directly conflict with Google’s published policies. Here are more details about the specific policies and guidelines that are at risk of being violated:

1. Google Maps Policies

“Contributions must accurately represent the location. Fake, misleading, or duplicate content is not allowed.”
Source: Google Maps User-Contributed Content Policy

This technique relies on creating layers of keyword-rich pins and map data to simulate local relevance. Even if bots are not used, this constitutes fake signals in Google Maps.

Placing pins and layers solely to influence rankings—without genuine user activity or real-world locations—is considered misleading content under this policy.

2. Google Business Profile (GBP) Guidelines

“Content that misleads users or misrepresents your business is not allowed.”
Source: Google Business Profile Guidelines

Map stacking involves creating signals that misrepresent a business’s actual local activity, such as simulating driving direction requests or making a location appear more “popular” than it really is. Even if these layers are “hidden” from users, Google evaluates this as an attempt to manipulate local search results.

3. Google Search Essentials (Formerly Webmaster Guidelines)

“Avoid keyword stuffing or creating content for the primary purpose of manipulating search rankings.”
Source: Google Search Essentials

The use of keyword-heavy pins, mass-generated map layers, and manufactured engagement signals is considered a spammy practice akin to keyword stuffing and artificial signal creation.

The document we reviewed includes instructions to populate hundreds of keyword-rich pins and simulate activity signals (see pages 2, 4, and 5), which is a direct violation of these rules.

4. Risks to Your Business

  • GBP suspension or removal for policy violations
  • De-indexing of maps or content flagged as spam
  • Loss of trust and long-term local visibility

Our Recommendation

At WebVitality, we believe that short-term gains are not worth the risk of permanent damage to your search presence. Our commitment is to sustainable, policy-aligned local SEO that builds real authority and long-term success. While other agencies may promote high-risk tactics like map stacking, we strongly recommend against any strategy that Google can interpret as manipulation.

Instead, we focus on:

  • Verified location signals and geotagged assets
  • High-quality local content and citation building
  • Genuine engagement that aligns with Google’s rules

This ensures that your Google Business Profile and local rankings grow without the risk of penalties or suspension.

Still have questions? We’re happy to talk through them. Please give us a call at (800) 450-5390. At WebVitality, we’re not just your agency, we’re your partner in growth.

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