Google Performance Max campaigns promise something every busy business owner dreams of: comprehensive advertising that runs itself. With AI-powered optimization across Search, Display, YouTube, Gmail, Discovery, and Shopping, it sounds like the perfect solution for San Diego businesses juggling multiple priorities. But here’s the reality that many marketing professionals won’t tell you: automation doesn’t mean…

Every small business owner has felt the overwhelming pressure of building a digital marketing strategy that actually drives revenue. The reality is that most small and medium-sized businesses struggle not with the concept of digital marketing, but with the critical decision of what to handle internally versus what to outsource to the right vendor partner….