What Happened to My Website Analytics Data in September?

By Eric Bushaw | November 7, 2025

How Shutting Off the NUM=100 Parameter Has Changed Reporting Keyword Rankings and Impressions From September 9–14, 2025 Google implemented a change in how search results can be “scraped” by tools that provide reporting on organic keyword rankings. The use of a special parameter, NUM=100, was no longer allowed. This parameter had been used as a…

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Google PMax Campaigns: Why You Can’t “Set It and Forget It”

By WebVitality | September 10, 2025

Google Performance Max campaigns promise something every busy business owner dreams of: comprehensive advertising that runs itself. With AI-powered optimization across Search, Display, YouTube, Gmail, Discovery, and Shopping, it sounds like the perfect solution for San Diego businesses juggling multiple priorities. But here’s the reality that many marketing professionals won’t tell you: automation doesn’t mean…

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From Plan to Profit: Building a Results-Driven Digital Marketing Strategy

By WebVitality | August 27, 2025

Every small business owner has felt the overwhelming pressure of building a digital marketing strategy that actually drives revenue. The reality is that most small and medium-sized businesses struggle not with the concept of digital marketing, but with the critical decision of what to handle internally versus what to outsource to the right vendor partner.…

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