WebVitality Blog
From What’s Happening to What Works.
Benefits of Local SEO for Brick-and-Mortar Stores
Physical retail stores face unique challenges that online-only businesses never encounter. You need foot traffic, not just website visits. You compete against businesses within miles,...
All Day, Every Day: Is Round-the-Clock Advertising Right for You?
Your business never sleeps, but should your advertising? With consumers browsing, researching, and purchasing at all hours, the appeal of 24/7 advertising campaigns seems obvious....
What Happened to My Website Analytics Data in September?
How Shutting Off the NUM=100 Parameter Has Changed Reporting Keyword Rankings and Impressions From September 9–14, 2025 Google implemented a change in how search results...
Google PMax Campaigns: Why You Can’t “Set It and Forget It”
Google Performance Max campaigns promise something every busy business owner dreams of: comprehensive advertising that runs itself. With AI-powered optimization across Search, Display, YouTube, Gmail,...
From Plan to Profit: Building a Results-Driven Digital Marketing Strategy
Every small business owner has felt the overwhelming pressure of building a digital marketing strategy that actually drives revenue. The reality is that most small...
AI Tools That Grow With You: Marketing Automation for SMBs
Small businesses across San Diego and nationwide are discovering something remarkable: AI-powered marketing automation isn't just for Fortune 500 companies anymore. The tools that once...
2025 Digital Marketing Trends SMBs Can’t Afford to Ignore
Digital marketing is evolving faster than ever. For SMBs, staying ahead is no longer nice-to-have—it’s essential. In 2025, your edge comes from systems that support...
Google’s New AI-Powered Search Experience: What It Means for Your Business
In an era driven by technology, Google is revolutionizing the way we access information with its innovative AI-powered search experience. This transformative update not only...
Answer Engine Optimization: What is AEO and Why Does It Matter?
The digital marketing landscape is experiencing its most significant shift since the early days of Google. While traditional search engine optimization (SEO) has dominated online...